Clickbait Watch #6 🖱️

U.S. Navy / Mass Communication Specialist 3rd Class Kurtis A. Hatcher / Handout / Reuters

U.S. Navy / Mass Communication Specialist 3rd Class Kurtis A. Hatcher / Handout / Reuters

A reminder

Clickbait stories are meant to generate online clicks for the sole purpose of driving more traffic and hence generate more $$$ for an online publisher. This often means loud, extreme language used in the titles of stories. I guess not many people click on calm titles. 🤷

So what?

Clickbait leads to a rise in the volume and anxiety of your online news experience, or even misleading reporting. Each week we'll look at the most egregious clickbait titles, and after analyzing them, give them a less extreme title based on the actual information in the article.


CNN: US Navy sailors instructed to 'clap like we're at a strip club' for Pence arrival

News Bling’s suggestion: Senior Sailor Tells Other Sailors to ‘clap like we’re at a strip club’ for Pence arrival

Reason: The passive tense of this title seems like an intentional move to generate clicks. Without knowing who instructed them, it sounds like it could have come from the Naval administration. Instead, it was a ship senior sailor who wanted to get his sailors excited with a joke - which one could argue was in poor taste.


Fox News: Summer Vacation is Too Expensive for Most Americans

News Bling’s suggestion: Summer Vacation Is Too Expensive for Many Americans

Reason: Our suggestion is pretty close to the article title. We swapped “most” for “many”. The problem with “most” is that it is erroneous, according to the article itself: 52% of Americans are planning to take a summer vacation, and another 22% are undecided, which means most Americans are in fact able to take a summer vacation.




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