Clickbait Watch #14 🖱

Bill Clark / CQ - Roll Call, Inc

Bill Clark / CQ - Roll Call, Inc

A reminder

Clickbait stories are meant to generate online clicks for the sole purpose of driving more traffic and hence generate more $$$ for an online publisher. This often means loud, extreme language used in the titles of stories. I guess not many people click on calm titles. 🤷

So what?

Clickbait leads to a rise in the volume and anxiety of your online news experience, or even misleading reporting. Each week we'll look at the most egregious clickbait titles, and after analyzing them, give them a less extreme title based on the actual information in the article.


CNN: Huge great white shark pops up and shocks boaters 

News Bling’s Suggestion: Fisherman chumming for sharks encounter large great white

Problem with title:  They were chumming for sharks when it happened, so the shock should be slightly contextualized by the situation. This was not completely out of the blue. 


Fox News:
Awkward photo of Elizabeth Warren sitting behind Bernie Sanders on airplane goes viral

News Bling’s Suggestion: Photo of Elizabeth Warren sitting behind Bernie Sanders on airplane goes viral

Problem with title:  This is a coincidence, yes, but not awkward (a classic clickbait word). Twitter users joked it was awkward, understandably, but that doesn’t make it so.  Bernie is looking out the window, and Warren is reading something. Classic plane behavior, even among acquaintances.  

Now THAT'S awkward



Share this story!